Verb Technology Company, Inc. (NASDAQ: VERB), is defining a new digital paradigm that lies at the intersection of social commerce and digital currency. The Company recently launched its highly lauded TON Strategy Co, a highly differentiated digital asset treasury business, following the successful closing of an over-subscribed and upsized $568 million offering. The Company is the first, and intends to become the largest publicly-traded treasury reserve of Toncoin ($TON), the native cryptocurrency of the TON blockchain. The TON blockchain is tightly integrated with Telegram, one of the world’s most widely used messaging platforms, with approximately 1 billion monthly active users. It is also the exclusive blockchain infrastructure powering Telegram’s Mini App ecosystem. This unique infrastructure, including an integrated Telegram TON Wallet, allows Telegram users to pay with TON at 100M+ global retailers, including any point-of-sale device, even if the merchant doesn’t accept cryptocurrency. The Company believes that this platform represents a powerful distribution channel, unique to the cryptocurrency sector, fostering an accelerated adoption of TON and associated value creation opportunities.
The Company’s Digital Media business unit is comprised of MARKET.live and their recently acquired AI social commerce technology innovator, LyveCom, providing a multi-vendor, social shopping platform that allows brands and merchants to deliver a true omnichannel livestream shopping experience across merchants’ websites, apps, and the largest, popular social platforms. Advanced AI capabilities power real-time user-generated-content creation, automated video content repurposing for high conversion video ads, and AI-powered virtual live shopping hosts that are virtually indistinguishable from human hosts, capable of real-time audience engagement. Brands and merchants utilize the Company’s proprietary AI model trained on tens of thousands of video commerce interactions to automate content creation and intelligent tools designed to optimize merchandising strategies and increase conversion rates.
The Company expects that the synergies that exist between its digital asset treasury business and its Telegram partnership, together with its AI-driven social commerce technology, represent a unique, compelling value creation opportunity that could accelerate mainstream adoption of TON as the cryptocurrency of choice.
The Company is headquartered in Las Vegas, NV and operates full-service production and creator studios in the Los Angeles, California vicinity, and offices in the Miami, Florida area.