Rory J. Cutaia
Founder, President & Chief Executive Officer, Chairman of the Board
Rory J. Cutaia began his career as an attorney at a major NYC law firm, representing world renowned entrepreneurs. With that background, Mr. Cutaia left the practice of law and set out to change the landscape of the telecom industry through a tech company start-up he founded called Telx. Telx went on to become the internationally recognized leader in the data center sector and still the de facto standard by which the world’s telecom carriers interconnect with one another. Mr. Cutaia assembled a top management team and over the course of only 6 years, took the business from a start-up to a successful sale and liquidity event priced at more than $215 million in cash, returning 18x invested capital to early investors.
As Founder, President, CEO and Chairman of Telx, Mr. Cutaia provided the vision for the Company’s strategic goals and objectives. Operating the business like a public reporting company, he created the processes by which he and his management team crafted the Company’s business plan, and then led the Company through its virtually flawless execution. He personally identified, negotiated and oversaw the successful integration of acquisitions, while at the same time engineered and implemented the policies, procedures, and processes that drove double digit organic growth, year over year. A truly hands-on CEO, Mr. Cutaia built a sales team, a marketing team, as well as technical support, customer satisfaction, HR, and finance departments. By employing new and innovative marketing strategies, Mr. Cutaia drove revenue, beat EBITDA targets and created an international reputation for Telx as the “best of the best”. Telx was sold again in 2015 for approximately $1.9 Billion.
After the sale of Telx, Mr. Cutaia became a partner and entrepreneur-in-residence in a NYC-based private equity fund, where he went on to create several other ventures, including a new technology to clean up toxic coal waste sites, and then launched a next-generation, fiber-optic network constructed along railroad rights of way, a ground-breaking, innovative deal he personally negotiated. Now as Founder & CEO of VERB, Mr. Cutaia has created what has been called the best new platform for consumer brand activation, CRM, and sales lead generation. Mr. Cutaia conceived the VERB concept, created the Company’s business plans and marketing strategies, and with more $2.8M of his own capital invested, personally financed R&D and all start-up costs. As CEO, Mr. Cutaia provides the vision and leadership for the management team, establishes the goals and objectives for the Company and the policies and procedures by which they are executed, remaining keenly focused on building stockholder value.