Condensed Consolidated Statements of Operations (Unaudited) - USD ($) |
3 Months Ended | 9 Months Ended | ||
|---|---|---|---|---|
Sep. 30, 2020 |
Sep. 30, 2019 |
Sep. 30, 2020 |
Sep. 30, 2019 |
|
| Revenue | ||||
| Total revenue | $ 2,860,000 | $ 2,873,000 | $ 7,866,000 | $ 6,615,000 |
| Cost of revenue | ||||
| Total cost of revenue | 1,305,000 | 1,491,000 | 3,503,000 | 3,563,000 |
| Gross margin | 1,555,000 | 1,382,000 | 4,363,000 | 3,052,000 |
| Operating Expenses: | ||||
| Research and development | 2,407,000 | 1,214,000 | 5,308,000 | 3,113,000 |
| Depreciation and amortization | 388,000 | 518,000 | 1,108,000 | 1,025,000 |
| General and administrative | 6,655,000 | 3,292,000 | 14,187,000 | 8,803,000 |
| Total operating expenses | 9,450,000 | 5,024,000 | 20,603,000 | 12,941,000 |
| Loss from operations | (7,895,000) | (3,642,000) | (16,240,000) | (9,889,000) |
| Other income (expense), net | ||||
| Other income (expense), net | (2,000) | (9,000) | 1,000 | (10,000) |
| Financing costs | (248,000) | (1,486,000) | (248,000) | (1,625,000) |
| Interest expense - amortization of debt discount | (110,000) | (21,000) | (384,000) | (1,647,000) |
| Change in fair value of derivative liability | 975,000 | 2,802,000 | 4,295,000 | 3,320,000 |
| Debt extinguishment, net | (691,000) | 1,536,000 | ||
| Interest expense | (40,000) | (68,000) | (114,000) | (151,000) |
| Total other income, net | 575,000 | 527,000 | 3,550,000 | 1,423,000 |
| Net loss | (7,320,000) | (3,115,000) | (12,690,000) | (8,466,000) |
| Deemed dividends to Series A stockholders | (3,951,000) | |||
| Net loss to common stockholders | $ (7,320,000) | $ (3,115,000) | $ (16,641,000) | $ (8,466,000) |
| Net loss per share to common stockholders - basic and diluted | $ (0.18) | $ (0.13) | $ (0.51) | $ (0.44) |
| Weighted average number of common shares outstanding - basic and diluted | 41,216,642 | 23,155,801 | 32,375,054 | 19,038,802 |
| SaaS Recurring Subscription Revenue [Member] | ||||
| Revenue | ||||
| Total revenue | $ 1,478,000 | $ 953,000 | $ 3,809,000 | $ 1,820,000 |
| Other Digital Member] | ||||
| Revenue | ||||
| Total revenue | 360,000 | 485,000 | 1,166,000 | 1,081,000 |
| Welcome Kits and Fulfillment [Member] | ||||
| Revenue | ||||
| Total revenue | 836,000 | 1,164,000 | 2,277,000 | 2,948,000 |
| Cost of revenue | ||||
| Total cost of revenue | 768,000 | 990,000 | 2,106,000 | 2,375,000 |
| Shipping [Member] | ||||
| Revenue | ||||
| Total revenue | 186,000 | 271,000 | 614,000 | 766,000 |
| Cost of revenue | ||||
| Total cost of revenue | 188,000 | 280,000 | 554,000 | 761,000 |
| SaaS and Other Digital [Member] | ||||
| Cost of revenue | ||||
| Total cost of revenue | $ 349,000 | $ 221,000 | $ 843,000 | $ 427,000 |
| X | ||||||||||
- Definition Financing costs. No definition available.
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- Definition Interest expense - amortization of debt discount. No definition available.
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- Definition The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- References No definition available.
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- Definition The current period expense charged against earnings on long-lived, physical assets not used in production, and which are not intended for resale, to allocate or recognize the cost of such assets over their useful lives; or to record the reduction in book value of an intangible asset over the benefit period of such asset; or to reflect consumption during the period of an asset that is not used in production. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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- Definition Difference between the fair value of payments made and the carrying amount of debt which is extinguished prior to maturity. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The increase (decrease) during the period in the carrying value of derivative instruments reported as liabilities that are due to be disposed of within one year (or the normal operating cycle, if longer). Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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- Definition Amount of the cost of borrowed funds accounted for as interest expense. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount, after deduction of tax, noncontrolling interests, dividends on preferred stock and participating securities; of income (loss) available to common shareholders. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- References No definition available.
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- Definition Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense. No definition available.
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- References No definition available.
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- Definition The net result for the period of deducting operating expenses from operating revenues. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition Amount of income (expense) related to nonoperating activities, classified as other. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Dividends paid to preferred stock holders that is redeemable solely at the option of the issuer. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- References No definition available.
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- Definition Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS). No definition available.
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